Privacy Policy

1. Introduction

Prime Skincare LTD ("we", "us", "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website www.primeskincareltd.com, contact us, or engage in business with us.

We are a company registered in England and Wales (Company Reg: 11680416, VAT: GB 362019226) with our registered address at 63 Plantation Road, Amersham, Buckinghamshire, HP6 6HW, United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

2. Information We Collect

We may collect the following types of personal information:

• Identity Data: Full name, business name, job title.
• Contact Data: Email address, telephone number, WhatsApp number, postal address.
• Transaction Data: Order history, payment details, delivery addresses.
• Technical Data: IP address, browser type, device information, pages visited, time spent on pages.
• Communication Data: Messages sent via contact forms, emails, WhatsApp conversations, and phone calls related to business enquiries.

3. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfil wholesale orders and manage your account.
• To respond to your enquiries, provide quotes, and send wholesale price lists.
• To communicate with you about products, services, and order updates.
• To comply with legal obligations, including tax and accounting requirements.
• To improve our website, products, and customer service.
• To protect against fraud, unauthorized transactions, and other liabilities.

4. Legal Basis for Processing

Under the UK GDPR, we process your personal data on the following legal bases:

• Contract: Processing necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legitimate Interests: Processing necessary for our legitimate business interests, provided these do not override your fundamental rights.
• Legal Obligation: Processing necessary to comply with legal requirements (e.g., tax, accounting).
• Consent: Where you have given clear consent for us to process your data for a specific purpose.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your data with:

• Service Providers: Trusted third parties who assist with payment processing, shipping, and IT services.
• Legal Authorities: When required by law, regulation, or legal proceedings.
• Professional Advisors: Accountants, lawyers, and auditors as necessary for business operations.

All third-party service providers are required to process your data securely and in accordance with applicable data protection laws.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Transaction records are retained for a minimum of six years in accordance with UK tax and accounting legislation.

7. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data in certain circumstances.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request your data in a machine-readable format.
• Right to Object: Object to our processing of your personal data.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at sales@primeskincareltd.com. We will respond to your request within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use essential cookies required for the website to function, and analytics cookies to understand how visitors interact with our site. You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption, secure servers, access controls, and regular security reviews. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us: